Entries with Category: Home Sellers
Blog Image

The Perfect MLS Listing Formula: 7 Tips You Can't Ignore!

Veteran broker Keith Robert Gordon of Altru Realty shares 7 crucial tips based on his 40 years of experience to ensure a perfect MLS listing and a successful home sale. Learn about picking the right agent, setting the optimal price (and why buyers are "perfect"!), timing your sale, understanding listing agreements, the pros and cons of pre-inspections and appraisals, and whether staging truly matters. Get ready to sell your home efficiently and effectively with these expert insights!

Read More
Blog Image

Navigating the Sale of a Florida Home in Probate: A Guide for Heirs and Personal Representatives

Inherited a home in Florida and feeling lost in the complexities of the probate process? You're not alone. Selling a property after a loved one has passed involves specific legal steps that can be confusing and stressful. That's why we created a FREE, comprehensive guide to help you navigate every stage with confidence.

Read More
Blog Image

Why Accurate Square Footage is Non-Negotiable in Today's Real Estate Market

Square Footage is Non-Negotiable in Today's Real Estate Market. In real estate, trust is everything. For years, agents have relied on old MLS data and public tax records to determine a property's square footage. But in today's market, where buyers are more skeptical and transparency is paramount, that's just not good enough. An incorrect square footage measurement can erode trust, reflect poorly on an agent's professionalism, and even lead to legal disputes. It's time to move beyond outdated

Read More
Blog Image

The 2019 Reality Check: Why Your Home Should Be Worth Less Today

The "free money" era of 3% interest rates is over, and Florida’s real estate market is facing a reckoning. In this post, broker Keith Robert Gordon explains why the 65% value spike of 2022 is colliding with a 130% increase in ownership costs. If you’re a seller wondering why the buyers have disappeared, it’s time to stop looking at 2022 prices and start looking at the 2026 reality of taxes, insurance, and interest rates.

Read More
Blog Image

The Waterfront Dilemma: Raise Your Home or Sell the Land?

The difficult "stay or go" ultimatum facing Tampa Bay waterfront homeowners is following the destruction of Hurricane Helene. As property values face a "Helene Discount" of $300,000 to $500,000 due to flood damage, owners must decide if spending roughly half a million dollars to elevate their homes is a sound investment. The analysis suggests that while owners of standard lots may only break even, the move protects their lifestyle and insurance rates. Conversely, owners of premium, open-water lo

Read More
Blog Image

The Waterfront Dilemma: Raise Your Home or Sell the Land?

Explore the difficult "stay or go" ultimatum facing Tampa Bay waterfront homeowners following the destruction of Hurricane Helene. As property values face a "Helene Discount" of $300,000 to $500,000 due to flood damage, owners must decide if spending roughly half a million dollars to elevate their homes is a sound investment. The analysis suggests that while owners of standard lots may only break even, the move protects their lifestyle and insurance rates. Conversely, owners of premium, open-wat

Read More
Blog Image

Negotiating Inspections before the Contract

Most real estate deals don’t fall apart over price — they fall apart during inspection. This article explains why major issues, like a 20-year-old roof, should be negotiated before a contract becomes binding. By addressing big-ticket items upfront and documenting clear terms in a structured addendum, buyers and sellers can avoid emotional renegotiations, reduce risk, and create a smoother, more predictable path to closing.

Read More